"Amidst reinvented traditional dances and a whimsically vibrant clubbing atmosphere, the Swiss performers blend genres and eras, all the while maintaining a lighthearted approach, determined to enchant the surrounding audience. Ouinch Ouinch embraces derision with elegance, adhering to their motto: proudly declaring their uniqueness and spreading their infectious zest for life through dynamic and invigorating dance." - Rolling Stone India - Happy Hype India Tour - Aaryaman Trivedi Dec 14, 2023
HAPPY HYPE
Created in 2018
In collaboration with Mulah
Lenght 50 min. (indoor, outdoor)
The OUINCH OUINCH create festive and explosive shows without any appointed decision-makers, with a marked taste for queer and carnivalesque exuberance: gently, without abruptness or constraint, the Ouinchs (mischievous little fairies) perform an ambiguous and voracious dance, with which they invite spectators to join them if they wish, so that they can all dance together. In a medieval-fashion universe, at the crossroads of so-called ‘traditional’ dance and ‘modern’ clubbing dance, the OUINCH invent a utopian and universal traditional dance in which the public space is a place of festive, contemporary and inclusive ritual.
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COLLABORATION WITH MULAH
In 2018, Maud Hala Chami became a representative of women in the world of mix. Helping through her live performances to highlight equality in all its forms.
The OUINCH OUINCH call on her creativity and musical relevance, to launch the HAPPY HYPE concept. Mulah plays music from Afro and Hip-Hop cultures. Each track is short and expresses a new energy that draws the audience in immediately. The structure of the piece is conceived through the prism of a zapping generation, constantly breaking from one track to the next.
Mulah is a versatile artist who likes to mix the technicality of music production with the festive world of live performance and entertainment. In 2017, Mulah created the ZRO21 association, an independent music label and publishing house, specialising in artist development and urban culture management. She organises events across Switzerland at various venues and festivals. In 2017, she added DJ to her skills, starting to mix at her events, and soon became commissioned to play in Swiss and European clubs and festivals... The aim is to create new concepts and build a new musical movement.
ZRO21
MULAH
SOUNDCLOUD
©Pierre Planchenault
HYPE CALL
The Hype Call is a call to continue, to seek energy far, far away in the depths of your body. It's a call like the sound of a horn, with its low murmur echoing from the ears to the feet, to the chest, and from there into the eyes, the nostrils, the pores of the skin, the buttocks, sneaking in, tracing its way to the organs, entering the intestines, the viscera, the heart, the liver, penetrating even further, becoming even smaller and more intense to touch the membranes, the filaments, the cells, the molecules from which the desire for Life springs. The call stimulates them, massages them, shakes them, so that from this source a great wave starts again in the opposite direction.
The Hype Call stems from the Krump culture, a dance form that emerged in the 90s in certain Los Angeles suburbs as an expression of emotional outbursts. It consists of the dancer entering the dance circle and calling out for encouragement from those around him or her. People then gather round and shout, push or carry the dancer to challenge her or his body in different ways. This collective act of attention and action towards the dancer brings him or her into a state of concentration that enables them to surpass themselves in their own dance, and to develop a particularly acute awareness of reality. This practice creates a collective trance experience through the channeling of movement. We try to achieve ecstatic states of body through our own dances. We have no intention of imitating the Krump technique, but rather of trying to experience this extreme expenditure of energy and presence.
The Hype Call is a call to continue, to seek energy far, far away in the depths of your body. It's a call like the sound of a horn, with its low murmur echoing from the ears to the feet, to the chest, and from there into the eyes, the nostrils, the pores of the skin, the buttocks, sneaking in, tracing its way to the organs, entering the intestines, the viscera, the heart, the liver, penetrating even further, becoming even smaller and more intense to touch the membranes, the filaments, the cells, the molecules from which the desire for Life springs. The call stimulates them, massages them, shakes them, so that from this source a great wave starts again in the opposite direction.
The Hype Call stems from the Krump culture, a dance form that emerged in the 90s in certain Los Angeles suburbs as an expression of emotional outbursts. It consists of the dancer entering the dance circle and calling out for encouragement from those around him or her. People then gather round and shout, push or carry the dancer to challenge her or his body in different ways. This collective act of attention and action towards the dancer brings him or her into a state of concentration that enables them to surpass themselves in their own dance, and to develop a particularly acute awareness of reality. This practice creates a collective trance experience through the channeling of movement. We try to achieve ecstatic states of body through our own dances. We have no intention of imitating the Krump technique, but rather of trying to experience this extreme expenditure of energy and presence.